Boosted Meta ROAS from 1.2 to 3.5 in 7 Weeks with Creative + Catalog Strategy

Challenge

- Brand’s Meta ads were dependent only on catalogue campaigns

- Old creatives failed, so agency relied on broad catalogue ads

- Catalogue ads mixed categories (e.g., sarees with co-ord sets), lowering relevance

- Result: weak ROAS (1.2), high RTO & cancellations (~30%)

Our Approach

- Fixed catalogues → built collection-wise & category-wise feeds

- Produced 20+ UGC videos and 100+ static creatives/carousels

- Tested 40+ ad variants weekly, aggressively iterating to find hero creatives

- Used hero creatives in retargeting + lookalikes, layered on prospecting learnings

- Tightened targeting → reduced audience overlap & mismatched placements

Results

- Meta ROAS improved from 1.2 → 3.5 in just 7 weeks

- RTO & cancellations reduced from 30% → 10%, driving more genuine orders

- Established a repeatable creative testing engine for consistent profitable growth

About Mango Mile

Mango Mile is a Bengaluru-based performance marketing agency helping fashion and packaged food D2C brands scale profitably. We run performance marketing on Meta and Google, drive marketplace growth across Amazon, Flipkart, and Myntra, and create Instagram content that converts - working as an extension of your team, not an outside vendor, focused on your brand's overall growth.

Visit to know more www.mangomile.com