Strategic Launch & Marketplace Readiness Made 20 Products Outperform 450+

Challenge

- Large catalogue (450+ products) but no clear revenue drivers

- Needed profitable, repeatable products that could scale on marketplaces

Our Approach

- Identified range gaps and guided launch of 20 new products

- Organized premium photoshoot and built initial review base

- Conducted competitive pricing & COGS mapping to align with marketplace profitability

- Ensured new products were repeatable styles, practical for a small brand to manage fabric/quantities

Results

- New 20-product range now contributes 60% of revenue

- Remaining 450+ products contribute only 40%

- Built a profitable, repeatable growth engine instead of chasing volume

About Mango Mile

Mango Mile is a Bengaluru-based performance marketing agency helping fashion and packaged food D2C brands scale profitably. We run performance marketing on Meta and Google, drive marketplace growth across Amazon, Flipkart, and Myntra, and create Instagram content that converts - working as an extension of your team, not an outside vendor, focused on your brand's overall growth.

Visit to know more www.mangomile.com