WHAT WE CHECK ON DAY 1, THAT MOST AGENCIES SKIP
What is your real margin?
Commission + fulfillment + returns, we calculate your actual net before spending anything on ads.
PPC on unoptimised listings burns budget without building rank. Listings first, always.
Are your listings retail-ready?
Which SKUs have organic ranking potential?
We identify products that can rank without ads, reducing PPC dependence over time.
AMAZON MARKETPLACE MANAGEMENT FOR D2C BRANDS
Amazon Management That Your Margins, Not Your Ads.
Mango Mile is an Amazon marketplace management agency for food and fashion D2C brands in India, based in Bengaluru. Before we touch your PPC, we audit your Amazon fees, your real margin per SKU after commission and fulfillment, and whether your listings are retail-ready, because scaling broken listings only scales losses.
Amazon ranking food brand
TOP 10
5x
Sales growth on hero SKUs in 3 months
Three things that make us a different kind of Amazon marketplace management agency for D2C brands in India.
HOW WE WORK
Most Amazon agencies run PPC and send you a weekly ACOS report. We manage the full picture: listings, ranking, fees, margins, and PPC, because that's the only way to grow profitably on Amazon.
01
We audit your Amazon margins before we run a single ad.
If a product is margin-negative after Amazon commission, fulfillment, and returns, scaling its PPC only scales the loss. We find this on Day 1.
02
Listings first. PPC second. Always, for every D2C brand we manage.
We fix titles, bullets, A+ content, and backend keywords before running a single campaign, because poor listings kill organic rank regardless of how much you spend on ads.
03
We build organic rank to reduce your long-term dependence on PPC.
PPC keeps you visible. Organic rank makes you profitable. We build velocity strategy so your brand earns rank, and spends less on ads to maintain it.
THE PROCESS
02
Campaign structure built around your TACOS target and margin, not a generic auto campaign left to run.
PPC Architechture
How we take over and grow your Amazon account. Step by step.
No guesswork. No "let's try things and see." Our Bengaluru-based Amazon management team follows a structured process, margin audit first, listings second, PPC third. In that order, every time.
01
Account Audit & Listing Optimization
Amazon fees, net margin per SKU, account health, listing quality score, full picture before we spend anything.
03
Velocity & Rank Building
Reviews, pricing strategy, promotional calendar, building organic rank to reduce long-term PPC dependence.
04
Optimise & Scale
Weekly bid optimisation. Monthly strategy review. Scale what's profitable, always TACOS-first, not just ACOS.
FASHION • META ADS
1.2 → 3.5x ROAS
Meta ROAS improved in 7 weeks through a creative and catalog strategy overhaul, no targeting, budget changed.
FOOD • AMAZON
Top 10 + 10x Sales
Hero SKU ranked in Amazon Top 10. Went from invisible in the category to consistent top-ranking in under 60 days.
FASHION • MARKETPLACE
20 VS 450+ SKUs
Strategic launch made 20 products outperform 450+ existing SKUs. Right positioning, right marketplace timing.
FAQs
Amazon marketplace management questions, answered plainly.
Mango Mile is an Amazon marketplace management agency for food and fashion D2C brands in India, based in Bengaluru. We manage the full Amazon account, listing optimisation, PPC management, account health, ranking strategy, and seasonal planning with a margin-first approach. We audit your real margin after Amazon fees before touching any ad spend, because profitable Amazon growth starts with understanding your unit economics, not your ACOS.
Food brands and fashion brands have fundamentally different Amazon PPC strategies. Food brands need to focus on repeat purchase keywords, subscription conversion, and category-level visibility, because the purchase cycle is short and repeat buyers drive profitability. Fashion brands need size and style-specific targeting, high-intent keyword capture, and catalog management across variants. We build separate PPC architectures for each vertical, not one generic structure applied to both.
ACOS (Advertising Cost of Sale) measures your PPC spend against PPC revenue only. TACOS (Total Advertising Cost of Sale) measures your PPC spend against total Amazon revenue including organic. A brand with strong organic rank will have a low TACOS even with a moderate ACOS, because most of their sales are coming without ad spend. We optimise for TACOS, not just ACOS, because that's the metric that reflects real Amazon business health for D2C brands.
Always separately and always listings first. We optimise titles, bullet points, A+ content, backend keywords, and images before running any PPC. An unoptimised listing with strong PPC spend has poor conversion rates, which signals to Amazon's algorithm that the product isn't relevant, hurting both your paid and organic ranking. Fixing the listing first means every rupee of PPC spend works harder. You can also learn more about our performance marketing service if you need help with Meta and Google alongside Amazon.
For listing optimisation impact, most brands see conversion rate improvement within 2-3 weeks of going live with updated content. For organic ranking improvement, category and keyword difficulty matters, most food and fashion D2C brands see meaningful rank movement within 45-90 days of a structured velocity strategy. PPC optimisation typically shows ACOS improvement within 3-4 weeks as negative keyword mining and bid adjustments take effect. We share a clear timeline at onboarding based on your specific category and starting position.
Yes. Many of our clients sell on both Amazon and Flipkart, and we manage both accounts together, aligning listing strategies, pricing, and promotional calendars to avoid conflicting campaigns. Managing both under one team also means your Amazon ranking strategy and Flipkart ranking strategy don't work against each other on pricing or stock. Learn more about our Flipkart management service.
Get a call back & free Amazon account audit.
GET STARTED
We'll review your listings, PPC structure, and real margin per SKU, and tell you exactly what's limiting your Amazon growth. No pitch. No pressure.