PERFORMANCE MARKETING D2C BRANDS
We Don't Just Run Ads. We Understand Your Business First.
Mango Mile is a performance marketing agency for fashion and food D2C brands in India, based in Bengaluru. Before we touch your ad account, we understand your COGS, your margins, your RTO rate, and your delivery costs, because profitable growth starts with the business, not the campaign.
WHAT MOST AGENCIES NEVER ASK YOU, BUT WE ASK ON DAY 1
What is your COGS per SKU?
So we know which products to scale and which ones will destroy margin if we do.
A 25% RTO means your reported ROAS is a lie. We optimise from net revenue, not platform numbers.
What is your RTO rate?
What are you paying per delivery?
Delivery cost is part of your real CAC. We factor it in before setting a single bid.
2 DAYS
to go live
Day 1
Problems identified, not month 3
Three things that make us a different kind of performance marketing agency for D2C brands in India.
HOW WE WORK
Reasons D2C founders come to us after being burned by Meta and Google ad agencies.
01
We find your problems at onboarding. Not after 3 months of ad spend.
We audit your business - COGS, margins, RTO rate, pricing, SKU profitability, before we touch your ad account. What's broken gets identified before your first rupee is spent, not after.
02
We test on your brand. Every Meta and Google ad insight is yours, not borrowed.
Every creative test, audience structure, and campaign configuration is built on your actual data, not borrowed from another brand's playbook. What compounds is brand-specific learning, not generic templates.
03
We look beyond ad campaigns. We optimise the business behind them.
Landing page converting at 0.8%? Pricing wrong for the category? We flag it, because most D2C brands in India are losing money on ads because of a business problem, not a campaign problem.
THE PROCESS
02
Creative & Account Review
Creative & Account Review
Your existing ads, creatives, and landing pages, we find what's working and what's quietly killing your ROAS.
From signed to live in 2 days. Here's exactly what happens.
No 6-week onboarding. No strategy presentations before a single campaign runs. Our Bengaluru-based performance marketing team moves fast, because we ask the right questions upfront, not after the fact.
01
Business & Margin Audit
COGS, RTO rate, delivery costs, SKU profitability, problems identified before a single rupee is spent.
03
Campaign Architecture
Campaign structure built around your margin targets and brand stage, not a template from someone else's brand.
04
Go-live
Campaigns live by Day 2. Real data from Day 1 — not a strategy deck that delays your first rupee of learning.
PERFORMANCE MARKETING RESULTS
Real numbers from D2C campaigns we run in India. Not projections.
FASHION • META ADS
1.2 → 3.5x ROAS
Meta ROAS improved in 7 weeks through a creative and catalog strategy overhaul, no targeting, budget changed.
FOOD • AMAZON
Top 10 + 10x Sales
Hero SKU ranked in Amazon Top 10. Went from invisible in the category to consistent top-ranking in under 60 days.
FASHION • MARKETPLACE
20 VS 450+ SKUs
Strategic launch made 20 products outperform 450+ existing SKUs. Right positioning, right marketplace timing.
FAQs
Performance marketing for D2C brands, questions answered plainly.
Within 2 days of signing. Day 1 we do a full business and creative audit, COGS, margins, RTO rate, delivery costs, and existing ad account review. Day 2 your Meta or Google campaigns go live. As a Bengaluru-based performance marketing agency for D2C brands, we don't do 6-week onboarding processes. We learn by running your actual campaigns with real data, not from a strategy deck built before we've spent anything.
All of them, we run ASC, manual prospecting, retargeting, catalog campaigns, and DPA on Meta. On Google we run Search, Shopping, Performance Max, and YouTube ads. We choose the right structure based on your brand stage, budget, and margin targets, not a fixed template. A ₹2L/month brand needs a different structure than a ₹20L/month brand.
Before we touch your ad account, we understand your COGS per SKU, delivery costs, RTO rate, and real margin per order. This tells us which SKUs to push on ads and which ones will go negative if we scale them. It also tells us the maximum discount you can offer without hurting profitability, so your offers are aggressive enough to convert but never margin-negative. Most agencies skip this entirely and just optimise for reported ROAS.
We track net ROAS, revenue after returns, COD failures, and cancelled orders, not platform-reported ROAS. A 25% RTO rate means your Meta-reported ROAS is significantly inflated. We also track blended CAC across all channels including delivery cost, contribution margin per campaign, and new vs returning customer split. These numbers tell you whether you're actually growing profitably.
We look beyond ads. If your landing page converts at 0.8%, we'll flag it. If your pricing is wrong for the category, we'll tell you. If a product has a negative margin after delivery costs, we'll tell you before we spend anything on it, not after 3 months of ad spend. We think like your team, not like an ad vendor. This means sometimes the right advice is to pause ads and fix something upstream first.
We work with D2C brands spending a minimum of ₹1.5L/month in ad spend across Meta and Google combined. Below this, testing cycles are too slow to generate meaningful learnings, which means slower results. Our agency fee is separate from your ad spend, which goes directly to the platforms. But we have separate plans for brands with lower spends.
GET STARTED
Get a call back & 15-min free audit.
We'll review your current Meta or Google ad setup, or your Amazon/Flipkart account, and tell you exactly where the biggest opportunity is. No pitch. No 40-slide deck.