Challenge - Instagram stuck at 1.1K followers in 8 years with minimal growth - Content was product-heavy, text-heavy, and poor quality influencer videos - No brand story or engaging formats, looked more like catalogue posting than branding
Challenge - Brand’s Meta ads were dependent only on catalogue campaigns - Old creatives failed, so agency relied on broad catalogue ads - Catalogue ads mixed categories (e.g., sarees with co-ord sets), lowering relevance - Result: weak ROAS (1.2), high RTO & cancellations (~30%)
Challenge - Large catalogue (450+ products) but no clear revenue drivers - Needed profitable, repeatable products that could scale on marketplaces
Challenge - D2C site lacked differentiation vs marketplaces
Challenge - D2C site lacked differentiation vs marketplaces
Challenge - Heavy ad spends but weak returns (ROAS ~2) - High cart drop-offs and low product page conversions
Challenge - D2C site contributed only 3% of revenue while marketplaces dominated - Needed D2C growth without cannibalizing marketplace sales
Festive sales look big but margins shrink after returns, ads & commissions. Learn why D2C brands must focus on profitability, not screenshots.
COD still dominates e-commerce in India but leads to RTO losses. Learn 6 ways D2C brands can cut COD risks with tools, incentives & partial COD.
Offline pop-ups can boost D2C brands but often fail without local adaptation. Learn 5 success factors from an experienced e-commerce & digital agency.
D2C growth starts on Instagram. Learn 6 strategies for building an Instagram-first brand with content, UGC & storytelling. Tips from an e-commerce agency.
Festive sales bring high returns & hidden costs for D2C brands. Learn 7 ways to reduce returns & protect profit with guidance from a marketplace agency.
How CRO Can Improve ROAS Beyond Ads
Myntra vs Nykaa: What D2C Brands Can Learn About Festive Strategy
How to Monitor Amazon Listings to Avoid Sudden Sales Drop
Learn how D2C brands can price smarter during festive sales. Avoid hidden costs like returns, commissions & ads. Insights from a leading e-commerce agency.
D2C brands often overspend on website fixes. Learn how Shopify apps save lakhs vs agencies, plus 5 tips to avoid web dev mistakes. From Faihai agency.
When Marketplaces Are Booming for You, How Do You Make D2C Matter? Intro Summary What do you do when 97% of your online customers never visit your brand’s own D2C website?This is the challenge I faced while working with a fast-growing brand that had strong marketplace momentum but very little D2C traction. The goal wasn’t to steal customers from Amazon or Flipkart. It was to earn our place in the customer journey and make the website matter. Over two years, we built a D2C eco
A Case Study on Improving ROAS Through CRO and Cart Optimisation 1. Context/Background The brand was spending heavily on Facebook Ads and Google Ads but struggling to see real returns.ROAS hovered around 2, sometimes lower during sale periods. The knee-jerk reaction was to tweak campaigns, switch creatives, or test new audiences. But after a deep audit of the D2C website, we found that the issue wasn’t just in the ads. The problem was in conversions. The traffic was coming, b
Most brands realise this too late: marketplace margins aren’t what they look like in the agreement. At first, you calculate based on the commission percentage. Seems manageable. But what doesn’t show up clearly is everything else and this applies across platforms like Amazon, Myntra, Flipkart, and other major e-commerce marketplaces in India. Hidden Costs That Hurt Profitability Whether you’re an Amazon seller or onboarding on a new marketplace, here are the costs that sneak
