Grew D2C share from 3% to 15% without hurting marketplaces

Challenge

- D2C site contributed only 3% of revenue while marketplaces dominated

- Needed D2C growth without cannibalizing marketplace sales

Our Approach

- Launched a zero-friction membership program with loyalty benefits

- Embedded D2C messaging inside marketplace deliveries

- Promoted community via print, hoardings & product launches

Results - D2C share growth

- D2C contribution grew from 3% → 15% in 2 years

- 2M+ customers onboarded into membership progr

About Mango Mile

Mango Mile is a Bengaluru-based performance marketing agency helping fashion and packaged food D2C brands scale profitably. We run performance marketing on Meta and Google, drive marketplace growth across Amazon, Flipkart, and Myntra, and create Instagram content that converts - working as an extension of your team, not an outside vendor, focused on your brand's overall growth.

Visit to know more www.mangomile.com