When Marketplaces Are Booming for You, How Do You Make D2C Matter? Intro Summary What do you do when 97% of your online customers never visit your brand’s own D2C website?This is the challenge I faced while working with a fast-growing brand that had strong marketplace momentum but very little D2C traction. The goal wasn’t to steal customers from Amazon or Flipkart. It was to earn our place in the customer journey and make the website matter. Over two years, we built a D2C eco

Most brands realise this too late: marketplace margins aren’t what they look like in the agreement. At first, you calculate based on the commission percentage. Seems manageable. But what doesn’t show up clearly is everything else and this applies across platforms like Amazon, Myntra, Flipkart, and other major e-commerce marketplaces in India. Hidden Costs That Hurt Profitability Whether you’re an Amazon seller or onboarding on a new marketplace, here are the costs that sneak